About the app
This app is designed as a mobile extension of a home-gaming platform. Playing the app on the go gives you points and various rewards that you can then use on the home-gaming mode. This ensures that the game is not abandoned when you are away from home, but rather serves to encourage use outside the home as well. The mobile version of the game has various stories and game types, including augmented reality. The game is a graphic horror adventure and investigation, as opposed to the desk version which is more action and research, so that it can also be played in places less suited to action scenarios but more suited to point-and-click actions. The mobile game takes its cue -as the home version- from video games such as: Resident Evil, Silent Hill, Call of Chtulhu, Eternal Darkness, Amnesia, etc...The story is based on the works of H.P.Lovecraft. The player will reprise the same role he has in the home-gaming platform, he will play in two different temporal environments: the contemporary one of 2024 and the past one that reaches the middle of the 20th century.
About the logo
The logo adopts a minimalistic approach to ensure simplicity and easy recognition following the Golden Ration. The central element of the logo is an iconic representation of Cthulhu, inspired by H.P. Lovecraft's descriptions. It is essential to capture the essence of Ktulu's typical characteristics, such as tentacles and an otherworldly appearance. The tentacles are a key feature of the logo, representing the monstrous and mysterious nature of Ktulu. They can be designed in a flowing and dynamic manner, giving a sense of movement or lurking. Below the tentacles, a minimal line is incorporated to create a fog-like effect. This not only adds to the mysterious atmosphere but also represents the "shadow" mentioned in the app's name. The fog can subtly blend into the background, symbolizing the hidden and elusive nature of Ktulu. Consider how the logo will look in various contexts, such as on mobile screens, app icons, promotional materials, and merchandise. A versatile design ensures that the logo remains effective across different platforms. By combining these elements, the logo for "The Shadow of Ktulu" mobile app can successfully convey the eerie and captivating themes inspired by H.P. Lovecraft's universe while maintaining a modern and minimalistic aesthetic.
