Client: Nakt
Year: 2024
Scope: Graphic for new collection
About the brand
Nakt is a Berlin
fashion brand that originated from the local underground techno scene. The idea was born as an art project in 2018 at Berghain. What once started out as a design project, has evolved into a strong community consisting of designers, DJs, models, tattoo artists, and many ravers. The NAKT signature look is defined by hard cuts, obscure minimalistic designs, slick metal chains, striking iron buckles and is heavily influenced by industrial elements. All our clothing is designed in Berlin, by ravers for ravers, ensuring that each piece is made with the utmost care and attention to detail.
About the concept
The idea that came out during a first briefing and I proposed for the new collection, comes from the 90s revival we are living in right now. In particular, I wanted to integrate the 90s inspired design with a particular attention to the mix of typography and photography.